By popular request, I’ve come to my senses and this blog’s bullets are now permalinks to each individual paragraph. (I know, it should have been the case from the start.) (I know, some would rather I separated the contents into different posts, but that’s just not the way this blog works.)
What to do against rampant media piracy in China? Why, sell official DVDs there two months ahead of worldwide release, for less than $1.50.
I can’t believe this is for real. I can’t believe it, because it would actually make some sense, and for a movie distributor’s response to piracy to make sense is just… beyond my comprehension.
The shocking bit is that it shows some understanding that intellectual property is not an object with a fixed production price, and that if you don’t want your material to be pirated you only have to sell it cheaper — and you’ll be making more money than if you didn’t.
Just sell the 640x480 versions on iTunes for five bucks already. (Although we’re not just facing idiocy from the majors, here; the Wal-Mart lobby is doing everything it can to prevent this.)
What the hell? They fucking bought their silence?
I’d like to think this all started from a ‘honest’ mistake in Apple’s PR department that they’ve been struggling to damage-control ever since, but is there ever really such a thing as a ‘honest’ PR mistake? Plus, even then, and no matter what extenuating circumstances there might be, some aspects of the way they handled this are beyond excuses (and beyond amateurism).
This is depressing. Sure, the upshot is that they did fix the flaws, even though it was working against them in that case. And, yes, as far as Mac users themselves and their security are concerned, that’s all that matters, really. But it makes it really painful for bloggers like me to be Mac evangelists (I’m unfortunately not closed-minded enough to just look the other way and pretend this whole mess didn’t happen). Oh, I can’t wait to see how some Mac bloggers are going to report this.