FREN

#FF00AA


15 nov. 2008

Google advertising Chrome

With Google, honestly, it’s hard to tell whether a project is just a “hobby,” to speak in Jobsian terms, or a definite, determinate endeavor. Probably because they never know themselves and change their minds from one day to the next.

So let’s not jump to conclusions, and just note that Google is actually shelling out real money to advertise Chrome on a third-party site, with a big and prominent campaign outside of the AdSense blocks, rather than linking to it on YouTube or mentioning it for a few days on the Google home page.

For a first try, LinkedIn is probably the best place on the web to be plugging Chrome: computer-literate users who might be tempted to try out a better browser (as opposed to Facebook or YouTube users who couldn’t care less), but don’t already know about it because they’re not authentic geeks.

 

(Oh, I guess you could motivate Facebook users to switch if you could demonstrate in a video that Chrome is the only browser that manages to load that goddamn home page in less than ten minutes.)

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