My name is Cédric Bozzi, I make apps and websites, and this is my tech blog — you’ll find news commentary here, from a very opinionated Mac-head.
Il y a une version française ici, but most of this blog’s contents are extracted from my Twitter feed, and hence only available in one language (which varies randomly).
The thing about Ego — the reason why I bought it even though it’s useless and I don’t care much about my stats — isn’t functionality or even design. It’s the name, and the icon: buying Ego is like giving your ego a gift of golden recognition.
Now, how do I apply that marketing lesson to something I could make?
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