#FF00AA

My name is Cédric Bozzi, I make apps and websites, and this is my tech blog — you’ll find news commentary here, from a very opinionated Mac-head.

Il y a une version française ici, but most of this blog’s contents are extracted from my Twitter feed, and hence only available in one language (which varies randomly).

14 may. 2009

Macworld reviews Ego for iPhone

The thing about Ego — the reason why I bought it even though it’s useless and I don’t care much about my stats — isn’t functionality or even design. It’s the name, and the icon: buying Ego is like giving your ego a gift of golden recognition.

Now, how do I apply that marketing lesson to something I could make?

 

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