Hi! My name is Cédric Bozzi, I make websites and iOS apps, and this is my blog about technology (mostly a Twitter archive, really).

9 October 2009

“Digg Testing A Way To Surface Older Content And Get Paid For It”

Digg is testing a new type of advertisement on its site that basically surfaces old content submitted to Digg that is relevant to certain advertisers. So, as you can see in the example below, if Norton wants to advertise its new security software, it can find a few old Digg items related to Internet security and put them in the ad box along with their banner. This not only advertises their product, but gives users something potentially useful to click on.

That’s a pretty clever strategy — getting advertisers to sponsor your content, after it’s been posted, after it’s been dugg by the users themselves, so that they can’t complain it’s uninteresting.