Our industry has collectively taught average people over the last few decades that computers should be feared and are always a single misstep from breaking. We’ve trained them to expect the working state to be fragile and temporary, and experience from previous upgrades has convinced them that they shouldn’t mess with anything if it works. They’ve learned to ignore our pressures to always get the latest versions of everything because our upgrades frequently break their software and workflow. They expect unreliable functionality, shoddy software workmanship, unnecessary complexity, broken promises from software marketers, and degrading hostility from their office’s IT staff. […]
The upgrade market for average PC owners is dead. We [developers] killed it.