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4 mar. 2011

“The Case Against Drop-down Identities”

Similarly, to beat Facebook at social you have to look at its faults, and capitalize on them. Facebook’s Achilles heel is the way it forces its worldview on its users. On Facebook, you can only “like” something. You can’t love it, or hate it, or say it made you laugh, or made you sad, or unequivocally recommend it to your friends, or recommend it with some caveats. You can only “friend” someone, you can’t make someone’s acquaintance, or say they’re an old high school classmate, or the annoying guy who sat behind you in one lecture in college, or an ex-lover. […]

The best way to innovate in social is make a product that helps people express themselves and identify themselves more freely and fully, to capture nuances in identity and relationships that other networks don’t.

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