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12 apr. 2011

“Amazon Introduces an Ad-Supported Kindle”

Amazon has just announced that it’s releasing a new Kindle: “Kindle with Special Offers.” This version is $25 off the regularly priced e-reader (that is, for $114 instead of $139), because those “special offers” include advertising.

The e-books themselves won’t have ads in them, but the home screen and the screensaver will.

This makes no sense. I realize that it’s experimental, and that they’re basically beta-testing their ad platform, so they may not be looking to sell millions of them right away — but who in their right mind is going to choose to get ads for only a 15% discount on the device? All this is gonna manage to prove is that people would rather not have ads.

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