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5 feb. 2013

“Apple Needs Big iPhone To ’Regain Its Mojo,’ Analyst Says”

I don’t like to quote analysts (and I don’t like to link to Forbes blogs), but this is an excellent point:

More importantly, we believe AAPL needs to reclaim high-end leadership as that is what its brand is about.

It was okay for Apple not to have a 7-inch tablet because that segment was mostly defined by cheapness until they entered it. It’s okay for Apple’s laptop line to start at $999 because the only advantage competitors have is price — and unprofitable margins.

But there are people out there not buying iPhones (either holding off on their purchase, or moving to Android altogether) because they want a higher-end device, a potentially more expensive device, than anything Apple is willing to offer. That’s just wrong.

 

(Okay, the Mac Pro hasn’t been a worthy purchase in years, but I don’t think its potential market compares to that of 5-inch smartphones.)

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