I never watch music videos so I hadn’t thought about the potential for VR: bite-sized experiences that immerse you in the artist’s universe while remaining short enough not to make you sick (and not to completely bankrupt the production company). An actual video game would be hell to design, because you’d have to think very hard about how the music will sync up with the player’s actions, but it totally works if the interactivity is limited to moving your head.
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