Remember how spammers use porn sites to defeat captcha systems? (Pulling the captcha they want to crack — from Hotmail account creation, or whatever — and putting it on a porn website’s entrance to be solved by visitors.) Google Image Labeler uses the same principle to improve Google Images: you’re asked to enter tags for all the images the “game” presents you, and those tags (weighed down with the appropriate web 2.0 algorithms, I suppose) will be used in Google Images searches.
First off, I can’t believe this is for real. It’s a great idea (if they can manage to get people to participate), but it’s just so… weird. Doesn’t it remind you a bit of PigeonRank? And, second, I don’t think it will work — because a rudimentary Google game, unlike free porn, isn’t motivation enough (Google is good at functional, not fun).
I would do it to win free AdSense clicks, though. Everybody’s got a website to sell, so that could work.
John Gruber challenges SecureWorks: “
If you delete [a file on a brand-new, out-of-the-box MacBook], you win the challenge, and the MacBook is yours to keep.”
It should be Apple doing that, not a blogger.