18 may 2023

It really is fascinating just how little mindshare Microsoft's Hololens has in discussions of Apple's upcoming headset. In almost every way, it seems like that's the device that Apple is gunning for — this is Apple’s interpretation of a $3,000 face-computer moonshot with a universal app platform and aspirations of grandeur. Once again Apple is jumping on board a concept Microsoft tried to innovate with, and failed, and trying to beat them with better hardware & software (and, of course, ‘taste’)

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