If you’re not a film or photography geek, you may not know that RED is famous for making a digital camera that makes all the aforementioned geeks drool because it’s so powerful and cheap (for how powerful it is, that is).

They’ve only recently started shipping their original camera, and they’re already diversifying on two fronts: the 5K “Epic” camera (5K means that images are 5,000-pixel wide — full HD television is 1,920 pixels) could be expected as the arms race never stops in technology; the 3K “Scarlet” that looks to fit in your pocket, shoot 3,000-pixel-wide images at a steady 120fps (that means you can shoot true slow-motion at up to 5x) on CompactFlash cards and cost around $3,000, on the other hand, is going to give a lot of people some wet dreams.