#FF00AA

What I got right: There was no way manufacturing a laptop casing by removing bits from a brick of aluminum was going to make it cheaper. And they didn’t need anything more advanced than what they already used for the MacBook Air — I only didn’t realize that the big news was that they were actually going to use the same technology on other laptops.

What I got wrong, though: I hoped that 99% of the keynote wouldn’t be just confirming the month’s rumors (the remaining 1% confirmed years-old rumors about Cinema Displays). And I also expected the updated laptop range to make some kind of sense.

So you’ve got a $1000 13-inch plastic laptop with an old-style design, and it’s called a MacBook. (And that’s definitely too expensive an entry point for the current market.) And you’ve got a $1300 13-inch brand-new aluminium laptop, and it’s called… a MacBook. And at the other end of the range, the $2000 15-inch high-tech laptop is called a MacBook Pro, and the $2800 17-inch old-style design (with no glass screen, glass trackpad, chiclet keyboard, nor the satisfaction of knowing your laptop’s case was carved by 24th-century lasers in a shiny spaceship) is also a MacBook Pro. I’m sorry, but that’s just fucking amateurism.

Not that the Cinema Display range is any better (I’m not even sure I know what their plan is, exactly — it’ll be clearer when the new display is actually available… or as soon as the online Apple Store comes back from its crash). What the hell is going on in Cupertino?

And, yeah, I still want one of each. Obviously. But I’m not particularly sad today that I can’t afford any of them (except for being sad about that fact that I don’t have $2000 at hand).

Thanks to M. for the apple.fr screenshot. Unicode is hard!