I’d like to say that it’s slightly suicidal to launch a product like Lively today with no Mac version — many early adopters, bloggers and buzz makers are using MacBooks now, and won’t open a Windows session just to chat in an even less functional clone of Second Life.
But, really, it’s not like it ever made sense for Google.
Lively didn’t offer Google any relevant data. And that, ultimately, is what killed Lively.
The world of Google — everything on which Google focuses its time and effort — is built on relevant data. A portion of that world involves making that data searchable. But the far more lucrative portion of that world involves analyzing how users are accessing that data and finding ways to monetize those behaviors.