#FF00AA

My name is Cédric Bozzi, I make apps and websites, and this is my tech blog — you’ll find news commentary here, from a very opinionated Mac-head.

Il y a une version française ici, but most of this blog’s contents are extracted from my Twitter feed, and hence only available in one language (which varies randomly).

“To Bing or not to Bing? Hands on with Microsoft’s new search”

Microsoft has finally taken the wraps off the new branding for Live Search, and the final name is Bing. We’ve known since March that a rebrand was coming, and we’ve been saying for even longer that Live Search is in dire need of one (among other improvements of course), but only recently did it become clear that Kumo was just the codename.

Microsoft Bing.

Jesus Motherfucking Christ.

“ Short matters. Being able to verb up can be helpful. We wanted something that unambiguously says search.”

Huh.

# 2009-05-28 19:26:42

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