I don’t like the word “aspects” (who would?) but, if they’re implemented the way I think, it seems to be a good balance of functionality and ease of use. It looks like each contact can only be part of one aspect (one group), though, and I’m not sure if that’s too limiting, or just the right amount of personalization for regular users.
Not that any of this matters, because the only thing that could make them successful would be to have Farmville, and I don’t expect that they will.
2019 01 02 03 04 05 06 07 08 09 10 11 12