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8 jan. 2011

How not to handle a PR snafu

There have been riots on the internet yesterday over CoverSutra 2.5 becoming a Mac App Store exclusive even though the developer had promised, years ago, that existing customers would get free upgrades until version 3.0.

Here’s her response today, that I may be paraphrasing a little: “I’d completely forgotten about that promise. I’m not gonna fix it because, fuck that, I’d have to add a couple of #ifs in my code and I’m too busy selling new apps. Besides, I’m utterly insulted that you’re reacting this way instead of giving me a pass because I’m a nice little indie developer.

I’m sure some people have overreacted, as internet types are wont to do, but somehow I don’t think that’s how you do public apology. (Hint: reneging on a promise, no matter how old or minor, always means having to eat crow.)

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