#FF00AA

During one of my conversations with someone at App Review last month, I asked if they could tell me if some of these new apps being accepted slipped through or if their use of widgets was deemed acceptable. I heard what had come to be a popular refrain from them. They couldn’t discuss other apps with me, they would look into those apps, and if I submitted a new app with that specific functionality they would be happy to review it and let me know if it was acceptable or not by either rejecting or accepting my new app. They steadfastly refused to tell me if a certain use of a widget was acceptable or not ahead of time. […] When pressed on the issue of their policies leading to wasted developer time, I was told, “If you are afraid something you are working on will be rejected, then don’t work on it.”

I also asked specifically why Launcher was removed from the App Store after 9 days when other similar apps are still available weeks later. The answer to this question was the most interesting and informative response I had ever heard from them. They basically said that Launcher was a trailblazer in uncharted territories and that they felt that they needed to make an example of it in order to get the word out to developers that its functionality is not acceptable without them having to publish new specific guidelines. And they said that the fact that they aren’t seeing hundreds of similar apps submitted every day is proof to them that taking down Launcher was successful in this regard. […]

After Launcher was rejected and the press picked up on it and started writing articles which painted Apple in a bad light, I was afraid that Apple might be mad at me. But it turns out that was actually the outcome they were looking for all along.

What. The. Fuck.

Dear Apple: every time you pull shit like this, there are a number of iOS developers who look closer at learning Android development. At some point, it will end up costing you. (iOS has already progressively been losing the monetization advantage it had over Android, with users being more and more stingy.)