Hi! My name is Cédric Bozzi, I make websites and iOS apps, and this is my blog about technology (mostly a Twitter archive, really).

22 April 2008

Selling your startup, inspired by Oprah

A couple years ago, Oprah went to Montecito, saw a house and fell in love with it. It wasn’t for sale, so she ended up paying above market value for it—several times over the price—because it was something she really, really wanted. […] I couldn’t put a “for sale” sign out there, so I had to do it unconventionally. The way I did it was to make sure people realized I wasn’t for sale. It made them realize that they needed me. They heard from different sources in different ways what BlueLithium was. That attracted them to my company rather than me going [to them]

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