#FF00AA

The last session of WWDC ‘09 yesterday was about publishing on the App Store. […] The session itself blew through its lightweight examples quickly, ending 45 minutes early. The majority of the audience was clearly there for the Q&A. […] The Apple engineers, usually staying around the stage for one-on-one questions, were gone. The lights came up instantly, and it was the only session that didn’t end in music. The audience was stunned.

It was a giant middle finger to iPhone developers. And that’s the closing impression that Apple gave us for WWDC. Clearly, they had absolutely no interest in fielding even a single question from the topic that we have the most questions about.

You could also say that they’re evidently very aware that there are problems, and while they’d rather not discuss them they might intend to fix them someday — like I wrote after the keynote, they’ve already fixed mistakes in recent history.

I also learned, through various statements and implications, that the App Review team tries to actively avoid major blog publicity about bad rejections, and it’s something they take very seriously.

Interesting. And very obviously unsustainable.