“Waiting for iTunes.com? Don’t Hold Your Breath”
But that went nowhere quickly — “a swing and a miss”, in the words of an industry insider — because the labels argued that streaming a single purchase to multiple devices constituted multiple uses, which meant they should receive more for the songs they sell through iTunes.
In short, Apple bought Lala for nothing, because the only reason Lala was allowed to exist was precisely that it was competing with iTunes, not operating from under the same roof.
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