Sounds like #Unity is giving up on anyone adopting it for new projects, and wants to collect rent from existing games.
The FAQ says it applies to all existing games, which has exactly zero chance of standing in court.
It eludes the question of how installs are counted, the GDPR will have something to say about embedded tracking.
And it says they’ll charge “the entity that distributes the runtime” so Steam, Apple, etc. would immediately delist all Unity games or apps.
Unity plan pricing and packaging updates | Unity Blog
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