This really nails what an cheap gesture this is from Apple’s side. While Cook is blowing his horn about “small biz are the backbone”, he staked just 5% of App Store revenues on this gambit.
Put another way: Apple is keeping its 30% commission on the roughly 2% of companies that generate 95% of its App Store revenues.
Apple Halves Its App Store Fee for the Smaller Companies (Published 2020)
App makers bridled at the 30 percent commission, which has drawn scrutiny from regulators looking into antitrust claims.
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